Charity of the Year
Introduction
Companies with an active CSR policy often consider making a longer term commitment to a named charity for a period of one year, particularly where employees have been directly involved or there are clear synergies of interest between the company and charity
Duchess of Kent House (hospice) based in Reading is a full service specialist palliative care unit helping up to 500 patients a year. Although part funded by the NHS, the Charity raises several hundred thousand pounds per year to help maintain essential services at the hospice. Companies associated with us benefit from local & regional publicity we generate as we have a high profile in the Thames Valley and have an active mailing list of over 6000. Companies choosing to partner this charity as their Charity of the Year can help us in so many ways apart from fundraising money.
Getting Involved, Events and Money Raising Ideas
• Collection Tins
• Volunteering, either as fundraising volunteers or on special projects
• External Challenge Events, organised by companies like Skyline at 0870 345 7788
email: charityteam@skylineevents.co.uk
• International Hospice Challenges
A great way of raising funds for hospice care and also encouraging teamwork and leadership skills is to undertake one of the International Hospice Challenges. These challenges can be tailored to create a “Corporate” Challenge - whereby staff can form a team comprised of UK and worldwide staff. Alternatively individuals may wish to enter a challenge on their own and join an existing team to support their chosen charity
Examples of just a few of the Challenges available include:
• Explore the Inca Trail
• Great Wall of China Trek
• Long weekend Lava Trek
• Havana to Trinidad Bike Ride
Other great ways to fundraise for the charity include:
• Mobile Phone Recycling
• Toner Recycling
• Money Raising Ideas (see the A-Z guide)
• Payroll giving – G.A.Y.E.
• Dress down days
• Donation instead of cards (Christmas)
• Sponsorship of events (venues), supporting publications (programs and books), advertising, signage, volunteer event help & marshaling
• Company Matched funding of employees’ donations
• Sale of Charity Christmas Cards
• Retail sales, e.g. Bear Club Bears, little Santa’s, Easter chicks and hospice Charity Golf Day teams
• Reading Half Marathon
• Dragon Boat Racing at Pangbourne
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